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Google making renewed effort to help news publishers drive more subscriptions

Google making renewed effort to help news publishers drive more subscriptions
Written by Ronald Hughes on 2017-08-19


Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and its own commercial interests.Google news-industry outreach has...(Read More)

SearchCap: Google Q&A, voice search expands, app-install ads & more

SearchCap: Google Q&A, voice search expands, app-install ads & more
Written by Ronald Hughes on 2017-08-15


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.Google says Universal App Campaigns are now delivering 50% of app downloads across its network.Included among the new languages are Swahili and Amharic, two of the most popular African languages.Sometimes even the smartest SEOs are guilty of missing the forest for the trees. Columnist Tom...(Read More)

SearchCap: AdSense exploit, Google local links and UK boots fake Google company

SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Written by Ronald Hughes on 2017-08-11


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and...(Read More)

Inside the new Google Search Console at SMX East

Inside the new Google Search Console at SMX East
Written by Ronald Hughes on 2017-08-07


If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, Google’s new Search Console will:Want to learn more about how Google interacts with your site and content...(Read More)

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Written by Ronald Hughes on 2017-08-03


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.Columnist Pratik Dholakiya shares the 16 technical SEO issues...(Read More)

SearchCap: ASCI rankings, featured snippet quiz & consumer behavior

SearchCap: ASCI rankings, featured snippet quiz & consumer behavior
Written by Ronald Hughes on 2017-07-30


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior...(Read More)

Google fighting local battles over global control of its index in Canada, France

Google fighting local battles over global control of its index in Canada, France
Written by Ronald Hughes on 2017-07-26


The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge.Whose rules should apply and where? Because of the fundamentally global nature of search, both Canada...(Read More)

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Written by Ronald Hughes on 2017-07-22


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.The new technology...(Read More)

Google beta testing brand-new Google Search Console design

Google beta testing brand-new Google Search Console design
Written by Ronald Hughes on 2017-07-18


Google is currently testing a new design and user interface for the Google Search Console. The new user interface takes a design look from the revised mobile-friendly testing tool that launched less than a year ago.It seems Google has been beta testing this new user interface for some time and now is starting to slowly roll this out to some users.Alan Bleiweiss is part of this beta test and he emailed...(Read More)





Yoozpaper is a social network of online newspapers written by individuals or groups. Yoozpaper takes free articles that members write and formats them as an online newspaper.

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